ProBisnis : Jurnal Manajemen
Vol. 14 No. 3 (2023): June: Management Science

The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City

Istiqamah (STIE BIMA)
Ismunandar (STIE BIMA)

Article Info

Publish Date
30 Jun 2023

Abstract

The purpose of this study was to determine the effect of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses a survey research method that used to generate data and explain how the influence of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses quantitative analysis with multiple linear regression formulas. The sample technique used was purposive sampling with 104 respondents. From the results of the regression analysis, the results show that 1) there is a partial effect of product design variables on purchasing decisionsof gedoganweave in Bima City, 2) there is a partial effect of price variables on purchasing decisionsof gedoganweave in Bima City,3) there is a simultaneous effect of product design and price on purchasing decisions of gedoganweave in Bima City

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...