The Influence of Financial Literacy on Consumptive Behavior in Gen Z in Medan City

Zakia Fadila (Politeknik Unggul LP3M)
Prianda Pebri (STIE Muhammadiyah Asahan)
Ahmad Rivai (Universitas Mahkota Tricom Unggul)
Amin Hou (Universitas Mahkota Tricom Unggul)
Deby Siska Oktavia Pasaribu (Universitas Mahkota Tricom Unggul)

ProBisnis : Jurnal Manajemen
Vol. 14 No. 4 (2023): August: Management Science

Research to determine the effect of financial literacy on Gen Z Consumptive Behavior in Medan City. This type of research is Qualitative. The population was 896 people and the sample used accidental sampling as many as 100 Gen Z who were respondents in this study, the data analysis technique used multiple regression tests and hypothesis testing. The results showed that financial literacy has a positive and significant effect on Consumption Behavior on Gen Z products in Medan City. The results of the determination test above show that the coefficient of determination (seen from R Square) is 0.560, this means that 56% of the variance in the value of Consumption behavior on Gen Z in Medan City is determined or explained by the independent variable, namely Financial Literacy, while the remaining 44% is influenced by other variables not examined in this study such as economy and occupation