ProBisnis : Jurnal Manajemen
Vol. 14 No. 4 (2023): August: Management Science

Analysis of Customer’s Attitudes of Tempeh Product in Mataram City

Muhamad Ilhamudin (University of Mataram)
Masrun (University of Mataram)

Article Info

Publish Date
30 Aug 2023

Abstract

The research is aimed at determining the customer‘s attitude towards product tempeh of Mataram city, which is produced at Pejeruk Abian. The research is descriptive which using sample survey method. In order to answer the problem proposed, the analytical tool is Ideal-Point Model. The model measures a difference between what is desired and what is perceived by consumers. The result of this study shows that consumers provide a very good assessment to the existing attributes. It means that customer’s attitude to the product is very good which is in accordance with consumer’s desire.

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...