Jurnal Riset Rumpun Ilmu Tanaman
Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Ilmu Tanaman

Analisis Kepuasan Konsumen Terhadap Sayuran Hydroponik Di Desa Kolursari Kecamatan Bangil Kabupaten Pasuruan

Puji Sirrun Nahar Muhammad (Unknown)



Article Info

Publish Date
29 Oct 2023

Abstract

Omega Farm is a business engaged in agriculture and its business is selling hydroponic attributes. The research objective was to analyze consumer satisfaction with hydroponic vegetables. The basic method used is a quantitative descriptive analysis method. Sampling using interview method with a total of 30 respondents. This study uses primary and secondary data sources, primary data obtained from interviews, questionnaires, documentation and others. While secondary data obtained from related research. The research respondents are customers who often buy at Omega Farm, this study conducted validity and reliability tests using the help of SPSS version 25. The analytical method uses the CSI (Customer Satisfaction Index) results show that the level of customer satisfaction for hydroponic vegetables based on the calculated value of the Customer Satisfaction Index is 81.74 which is included in the satisfied category. The variables that gave the highest satisfaction were cleanliness, freshness of vegetables and packaging design.

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Journal Info

Abbrev

JURRIT

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Sub Rumpun ILMU PERTANIAN DAN PERKEBUNAN 1. Ilmu Tanah 2. Hortikultura 3. Ilmu Hama dan Penyakit Tanaman 4. Budidaya Pertanian dan Perkebunan 5. Perkebunan 6. Pemuliaan Tanaman 7. Bidang Pertanian & Perkebunan Lain yang Belum Tercantum Sub Rumpun TEKNOLOGI DALAM ILMU TANAMAN 1. Teknologi Industri ...