Analysis of Umkm Warkop Bistur's Strategy in Increasing Revenue

Nuralifa Salsabila Muhtar (Universitas Bhayakara Jakarta Raya)
Jumawan Jumawan (Universitas Bhayakara Jakarta Raya)
Rifqi Galuh Putra Ramadhan (Universitas Bhayakara Jakarta Raya)
Raditya Raffi Firmansyah (Universitas Bhayakara Jakarta Raya)
Indah Deya Ramadhan (Universitas Bhayakara Jakarta Raya)
M Reyhan Riyandito (Universitas Bhayakara Jakarta Raya)

Jurnal Akuntansi, Manajemen dan Bisnis Digital
Vol 2 No 2 (2023): Juli

Warkop is currently one of the fastest growing companies. Considered a casual restaurant. One of the warkop located near the Bhayangkara University campus is Bistur Warkop. This research uses qualitative research methods, namely. observation and interview. This research was conducted at Warkop Bistur which is located next to Bhayangkara University, Greater Jakarta. The data collection techniques used in this study were observation and interviews. The motivation for the owner of Warkop to build his business is so that Warkop Bistur can be used as a place of learning for Bhayangkara students. Warkop Bistur is its strategic location and friendly prices with students so that it can attract customers who are mostly students of Bhayangkara University.