Building Student Loyalty Through Study Program Commitment

Hendra Riofita (State Islamic University of Sultan Sarif Kasim, Riau)
Annisa Dwi Khai Yasmin (State Islamic University of Sultan Sarif Kasim, Riau)
Muammar Syarqawi (State Islamic University of Sultan Sarif Kasim, Riau)
Nabila Maharani (State Islamic University of Sultan Sarif Kasim, Riau)
Rahma Dinda Annisa (State Islamic University of Sultan Sarif Kasim, Riau)

JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis

This study aims to determine the effect of study program commitment on student loyalty. This is conducted through a survey. Data are taken from students of the Economics Education Study Program, Teacher Training and Education Faculty of State Islamic University of Sultan Syarif Kasim, Riau by using a questionnaire in the form of google form link and analyzed with SPSS program. The results show that study program commitment has a significant effect on student loyalty. The finding also indicates that the study program commitment and student loyalty can be developed based on social exchange theory.