JURNAL ILMU PEMERINTAHAN
Vol 8 No 1 (2023)

Optimizing The Use of Social Media as A Public Communication Tool For The Badung Regency Government During The Pandemic

Putu Nomy Yashinta (Universitas Udayana)
Bimo Dwi Nur Romadhon Sukadi (Universitas Udayana)
Ni Putu Mirna Sari (Universitas Udayana)



Article Info

Publish Date
24 Sep 2023

Abstract

Public communication is a form of communication used to effectively and efficiently communicate the message to the public through the media or in person. Governance, including public communications management, is also tailored to the development of information technology. The Communications and Informatics Office (Diskominfo) Badung Regency using a variety of social media, it has to pass on information from the public. This study aims to reveal the general overview of public communication that is done, the stages in the delivery of public information, and opportunities as well as challenges in the management of public communication by Diskominfo Badung Regency. The research method used in this study is mixed methods. The results of this study stated that public Communication is built by Diskominfo Badung Regency, through social media that they had in the times of the pandemic Covid-19 is fairly optimal range of the percentage of 60-70%. However, there are still areas for improvement to address opportunities and challenges.

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Journal Info

Abbrev

JIP

Publisher

Subject

Arts Humanities Social Sciences

Description

JIP (Jurnal Ilmu Pemerintahan): Kajian Ilmu Pemerintahan dan Politik Daerah, with registered number ISSN 2528-0724 (Online), ISSN 2503-4685 (Print) is a peer reviewed journal conducted by a team under KAPSIPI (Kesatuan Asosiasi Program Studi Ilmu Pemerintahan Indonesia), Governmental Studies ...