Pusat Publikasi Ilmu Manajemen
Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen

Pengaruh Diskon, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Diva Kabupaten Kediri

Alvianto Nuha Syairul Anam (Unknown)
Miftahul Munir (Unknown)
Angga Permana Mahaputra (Unknown)

Article Info

Publish Date
05 Oct 2023

Abstract

The influence of market trader service quality, which consist of the variables direct evidence, realibility, responsiveness, assurance and empathy, in very important to know how much influence it has on purchasing decisions at supermarkets. Diva can estimate how the community responds and improves the quality of services provided in the future. The sampling technique in this research uses the probability sampling method. Meanwhile the samples taken were obtained through questionnaires, observations and interviews. The service result have a significant influence on purchasing decisions.

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Journal Info
Pusat Publikasi Ilmu Manajemen
Website

Abbrev

PPIMAN

Publisher

Universitas Nusa Nipa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...