Journal La Sociale
Vol. 4 No. 3 (2023): Journal La Sociale

The Effect of Entrepreneurial Orientation on the Performance of MSME Craftsmen Supporting Cultural Events Mediated by Innovation Capacity

Andi Hasbi (Makassar Tourism Polytechnic, Makassar City, Indonesia)
Dharma Kuba (Makassar Tourism Polytechnic, Makassar City, Indonesia)
Nur Farah Fajriaty Muchlis (Makassar Tourism Polytechnic, Makassar City, Indonesia)



Article Info

Publish Date
25 Oct 2023

Abstract

The aim of the research is to find out Entrepreneurial Orientation on the Performance of MSME Craftsmen Supporting Cultural Events Mediated by Innovation Capacity. This research uses quantitative methods using survey methods. This research was conducted in Soppeng, Wajo and Bone Regencies. The data analysis technique used in this research is Partial Least Square (PLS) regression analysis. The results of the research show that the results of the inner model evaluation of Entrepreneurial orientation on MSME Performance are mediated by Innovation Capacity, resulting in a statistical P value of 2.517 or greater than 1.96 and a P value of 0.012 or smaller than 0.67, so this hypothesis declared accepted. The results of hypothesis testing state that entrepreneurial orientation has a positive effect on MSME performance which is mediated by Innovation Capacity.

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Journal Info

Abbrev

JournalLaSociale

Publisher

Subject

Social Sciences

Description

Journal La Sociale ISSN 2721-0847 (online) and ISSN 2721-0960 (Print) Includes all the areas of research activities in all fields of Social Sciences such as Humanities, Law, Anthropology, History, Administration, Geography, Archeology, Communication, Criminology, Education, Government, policies, ...