JURNAL PEMASARAN KOMPETITIF
Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif

The Influence Of Promotion And Price On Purchasing Decisions For Toyota Car

Nataliani, Nataliani (Unknown)
Ningsih, Nonita Kristya (Unknown)
Soejono, Fransiska (Unknown)

Article Info

Publish Date
01 Oct 2023

Abstract

The purpose of this study is to see whether promotion and price have an effect on purchasing decisions. Toyota is the largest car manufacturer in the world. The population of this study are consumers who know and have used or are using Toyota products in 2023. The sampling method uses non-probability sampling, namely the purposive sampling method (judgment sampling). the sample in this study were 94 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, promotion and price have a positive and significant effect on purchasing decisions for toyota cars. 

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Journal Info
JURNAL PEMASARAN KOMPETITIF
Website

Abbrev

JPK

Publisher

Universitas Pamulang

Subject

Humanities Economics, Econometrics & Finance

Description

JURNAL PEMASARAN KOMPETITIF adalah jurnal yang diterbitkan Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang. Kajian Ekonomi Manajemen Khusus Penelitian Ekonomi Ilmu Manajemen Pemasaran dengan ISSN 2598-0823 (cetak) dan eISSN 2598-0823 (Online), Fokus dan cakupan Jurnal Sekuritas yaitu ...