ETNIK : Jurnal Ekonomi dan Teknik
Vol 2 No 9 (2023): ETNIK : Jurnal Ekonomi dan Teknik

Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Hotel D’prima Mega Kuningan

Salvator, Rafael (Unknown)
Indra Vitaharsa, Leonardo (Unknown)

Article Info

Publish Date
20 Sep 2023

Abstract

Research conducted at Hotel D'prima Mega Kuningan aims to determine the effect of perceived price, service quality, and product quality on customer satisfaction. Survey respondents in this study were customers of Hotel D'prima Mega Kuningan. The sampling method used was purposive sampling. The validity and reliability of 30 respondents were tested using a total of 100 respondents in this study. The technique used is a quantitative technique with the application of SPSS 25. Based on the findings of this study, it can be concluded that customer satisfaction is influenced by three main factors: price perception, product quality, and service quality. However, service quality is not proven to have a significant effect on customer satisfaction. These variables are able to explain 46% of the variation in consumer satisfaction.

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Journal Info
ETNIK : Jurnal Ekonomi dan Teknik
Website

Abbrev

etnik

Publisher

Cv.Rifainstitut

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, ...