Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee

Anisa Martiah (Universitas Satu Nusa Lampung)
Heditia Umi Ismulyani (Universitas Satu Nusa Lampung)
Saddam Hussein Inonu (Universitas Satu Nusa Lampung)

Jurnal Informatika Ekonomi Bisnis
Vol. 5, No. 4 (December 2023)

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.