Enrichment : Journal of Management
Vol. 13 No. 3 (2023): August: Management Science And Field

Analysis of factors influencing interest in the use of mobile Banking

Sri Liniarti (Universitas Al Azhar, Indonesia)
Rizky Surya Andhayani Nasution (Universitas Al Azhar, Indonesia)



Article Info

Publish Date
03 Aug 2023

Abstract

This study aims to examine what factors determine bank customers in the use of mobile banking services. This research method is quantitative discriptive, which is an approach that describes problems based on data in the form of numbers, then further analyzed for conclusions. This study took a sample of bank customers who have used mobile banking. Samples were taken using axial sampling techniques, from the number of respondents 101.Testing was carried out using the Spss program. Of the four variables in this study, three of them are proven, namely the perception of ease of use, risk perception affecting customers and access ability has a significant effect on interest in using mobile banking services. While the variable of perceived benefits does not have a significant effect on interest in using mobile banking services.

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...