This paper aims to strengthen the counter-narrative strategy in cyberspace deradicalization, especially the production of persuasive alternative narrative content by making the universal values of the verses of the Koran the source. This paper also discusses universal values for online deradicalization. The slow process of world deradicalization makes propaganda narratives run rampant and cases of radicalism are rampant. This is more due to the weak content of counter-narratives and alternative narratives in online media. To explore the universal value of the verses of the Koran which will be used as the main narrative, a semantic approach to the Koran is used and validated by Schwartz's value theory. The results of this study show that peace verses have complex universal values. Theoretically, the values of peace are classified based on their fulfillment of the six value theories: beliefs, goals, specifics, standards and criteria, relative priorities, and guiding action. These values can be used as the basis for the production of persuasive alternative narratives in cyberspace by considering the dimensions of factuality (narratives that match reality), plausibility (cognitive acceptance that matches the knowledge of the recipient of the message), and consistency (narrative elements that are coherent, quality, reasonable and argumentative).
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