<![CDATA[In the era of globalization, the increasingly rapid development of technological sophistication is an aspect that can be utilized to achieve convenience, including the flow of information. Each company has its own way of retaining customers. At the Metacom store, efforts to retain customers have not been carried out in an updated and online manner. Customer Relationship Management (CRM) is one way of retaining customers to fulfill this goal by combining CRM and TOPSIS methods. For this reason, customer data analysis was carried out at the Metacom store using the Topsis method, from 10 transaction data, 2 were recommended to be given a discount on the goods. The results of applying TOPSIS use ranking results from goods transaction results. This Topsis analysis can be used to change a CRM application, where this application is equipped with a sales information system as well as goods data collection (Cashier) and a sales application using the Topsis method with a combination of these two methods in the Metacom Store. From the processed data]]>
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