Jurnal EduHealth
Vol. 14 No. 04 (2023): Jurnal eduHealt, 2023, December

The Role of Information and Communication Technology in Corporate Communication Management

Wiwi Budiarti (Unknown)



Article Info

Publish Date
19 Oct 2023

Abstract

In an ever-evolving digital era, companies increasingly recognize that ICT has a significant impact on the way they communicate with various stakeholders, including employees, customers, investors and society at large. This research aims to investigate the important role of Information and Communication Technology (ICT) in the context of corporate communication management. This research will use qualitative research methods with descriptive methods. The results of this research show that Information and Communication Technology (ICT) plays a crucial role in corporate communication management. ICT has changed the way companies communicate, making it easier to communicate internally and externally quickly and efficiently. In addition, ICT allows companies to monitor business developments in real-time, manage data efficiently, and improve operational efficiency, which can ultimately result in cost savings and increased profitability. In addition, the role of ICT in Customer Relationship Management (CRM) helps companies understand and meet customer needs, improve customer service, and build customer loyalty. Overall, ICT is an irreplaceable asset in improving company performance and growth.

Copyrights © 2023






Journal Info

Abbrev

healt

Publisher

Subject

Health Professions Public Health Veterinary

Description

The EduHealt journal contains articles based on research results or equivalent in the health field. The research includes research related to the community environment as well as in the general public. Articles published in this journal have never been published/published by other ...