International Journal of Multidisciplinary: Applied Business and Education Research
Vol. 4 No. 8 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese

Storytelling in the Classroom: Why it Matters in Event Marketing Education

Vergara, Raymond Allan G. (Unknown)
Vergara, Kimberly Christie S. (Unknown)

Article Info

Publish Date
25 Aug 2023

Abstract

This study examines why students value storytelling in the classroom and explores how they learn event marketing through this pedagogical tool. Using a post course assessment survey, this qualitative study finds that students value storytelling because stories make it easier for them to understand and digest the subject matter in fun and relatable way. Listening to stories allow them to take on a different and new perspective, allowing them to make sense of new information and master concepts. Storytelling can be entertaining and immersive, which helps develop in students positive learning-related attitudes, values, and beliefs.

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Journal Info
International Journal of Multidisciplinary: Applied Business and Education Research
Website

Abbrev

ijmaber

Publisher

Future Science

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Description

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to ...