The Influence of Product Quality, Promotion and Price on Purchasing Decisions

Islahuben Islahuben (Faculty of Economics and Business, Universitas Mercu Buana)
C. Catur Widayati (Faculty of Economics and Business, Universitas Mercu Buana)
Yenita Yenita (Faculty of Economics and Business, Universitas Mercu Buana)
L. Setya Budiawan (Faculty of Economics and Business, Tarumanagara University)

Journal of Accounting and Finance Management (JAFM)
Vol. 4 No. 3 (2023): Journal of Accounting and Finance Management (July-August 2023)

This study aims to analyze the Purchase Decision at the Wuling Car Showroom in Fatmawati, South Jakarta. This study uses SEM data analysis techniques and data processing using PLS 4.0. The population is the Jakarta community, which has a minimum income of Rp. 4,000,000 with a sample of 135 respondents. The sampling technique used was Pourposive Sampling. By using a quantitative descriptive approach. The results of this study indicate that Product Quality has a significant positive effect on Purchase Decisions, Promotion has a significant positive effect on Purchase Decisions and Price has a significant positive effect on Purchase Decisions.