Pengaruh Afiliasi Dalam Pemasaran Digital Dan DampaknyaTerhadap Penjualan Pada PT Shopee International Indonesia

Syahzanan Sahilah (Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat)
Iwan Sukoco (Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat)
Nurillah Jamil Achmawati Novel (Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat)
Cecep Safa’atul Barkah (Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat)

Forum Bisnis dan Kewirausahaan
Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan

This research investigates the impact of affiliate marketing in digital marketing and its influence on salesat PT Shopee International Indonesia. The aim of this study is to explore the role of affiliate strategies in the contextof digital marketing and how these strategies contribute to sales growth. The research adopts a qualitative ap�proach, utilizing literature review, interviews with Shopee users, and sales data from PT Shopee InternationalIndonesia. The findings of this study reveal the significance of the affiliate’s role in driving sales and highlight itspotential as an effective marketing tool in the digital era. The research concludes by emphasizing the importance ofimplementing affiliate strategies in digital marketing campaigns to enhance sales performance.