Instal : Jurnal Komputer
Vol 15 No 02 (2023): Instal : Jurnal Komputer Periode (Juli-Desember)

A Analysis of Public Sentiment towards Beverage Franchise Reviews Using the Naïve Bayes Algorithm

khairani, maya (Unknown)
Hasugian, Abdul Halim (Unknown)
Putri, Raissa Amanda (Unknown)

Article Info

Publish Date
20 Sep 2023

Abstract

A franchise is an individual or business that is licensed to use the intellectual property or business characteristics of the franchisor. Currently, the food and beverage business is very familiar because of its rapid development, one of which is boba drinks. In the food business, customer ratings and reviews are very important because they can provide suggestions and input to improve the quality of the products sold. This study analyzes drink reviews by differentiating positive and negative reviews in the text mining process using Naïve Bayes. Data was taken from Google reviews with a total of 132 data consisting of 81 positive reviews, 38 neutral and 13 negative. The accuracy of positive reviews is 70% and for all reviews it reaches 81%.

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Journal Info
Instal : Jurnal Komputer
Website

Abbrev

Instal

Publisher

Cattleya Darmaya Fortuna

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Focus And Scope Instal : Jurnal Komputer is a peer-reviewed scientific journal published by CV. Cattleya Darmaya Fortuna which has been published since 2009. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of ...