Changes in consumer behavior towards in the film (post) pandemic era

Wimardana Herdanto (Universitas Airlangga, Indonesia)

Journal Of Management Science (JMAS)
Vol 6 No 3 (2023): July: Management Science and Field

The pandemic has caused various field industry experience some problems, and one of them is the film industry, particularly for films distributed through network cinema. Many players or artists in the Indonesian cinema industry have encountered unavoidable issues due to the pandemic. This research aims to discover consumer behavior toward films in the (post) pandemic era. The type of research used descriptive and verifiable methods using a qualitative approach. The object involved the movies in Indonesia—sources of data from secondary data from books, articles, and supporting references. Data analysis techniques were through qualitative analysis. There have been significant changes in the lives of people in Indonesia during the two years since the emergence of the Covid-29 virus. This pandemic has had a substantial impact on various sectors of human life. It has also disrupted well-established systems in multiple industries running smoothly for decades, including the film industry, particularly for films distributed through cinema networks. Many players in the cinema film industry in Indonesia have faced unavoidable challenges due to the pandemic.