JURNAL BERKALA ILMIAH EFISIENSI
Vol 16, No 1 (2016): Jilid 1

THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN GRAN PURI HOTEL MANADO

Yosep, Canalini (Unknown)



Article Info

Publish Date
22 Jan 2016

Abstract

ABSTRACT This research was conducted in Hotel Gran Puri Manado on July to Augustus 2014. Hotel Gran Puri Manado is one hotel in Manado city, North Sulawesi Province and becomes one developed city in Indonesia. The study aims to analyze the service quality dimensions (Tangibility, Reliability, Responsiveness, Assurance, and Empathy) influence customer satisfaction in Hotel Gran Puri Manado. The research population is the people who experiences stayed at Hotel Gran Puri Manado. 40 customers of Gran Puri Hotel Manado were surveyed as samples. Data analysis was Multiple Regression Analysis. The result shows; Tangibility, Reliability, Responsiveness, Assurance and Empathy simultaneously are significant influence to customers satisfaction. Although, Tangibility, Reliability, Responsiveness, Assurance and Empathy partially are significant influence to customers satisfaction. Keywords: Service Quality, Customer Satisfaction.

Copyrights © 2016






Journal Info

Abbrev

jbie

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Berkala Ilmiah Efisiensi diterbitkan oleh Jurusan Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, sebagai media informasi, penelitian dan karya ilmiah dalam bidang Ilmu Ekonomi, Ekonomi Perencanaan, Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Publik, ...