Studium: Jurnal Pengabdian Kepada Masyarakat
Vol 3 No 1 (2023): Studium: Jurnal Pengabdian Kepada Masyarakat

Pembinaan Ekonomi Kreatif Desa Wisata Tanjung Lanjut Dengan Mempertahankan Kearifan Lokal Melalui Badan Usaha Milik Desa

Zulgani (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Faradina Zevaya (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Etik Umiyati (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Helen Parkhurst (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Rahma Nurjanah (Fakultas Ekonomi dan Bisnis, Universitas Jambi)



Article Info

Publish Date
06 Aug 2023

Abstract

The village of Tanjung Lanjut possesses abundant natural resources and scenic beauty that are yet to be fully explored by external visitors. These potential assets include Lake Tangkas, where hanging trees, putat leaves, and the local tradition of "makan merawang" are found. The cool natural ambiance and untouched environment make Lake Tangkas in Tanjung Lanjut a pleasant tourist destination. However, the community's empowerment in promoting the tourism potential of Lake Tangkas and harnessing the village's creative economy based on local wisdom has not been fully maximized. Although efforts by the Village-Owned Enterprises (Bumdes) have been made to enhance the local community's income, there remain untapped opportunities for creative economy initiatives rooted in local wisdom. This article aims to foster the development of Tanjung Lanjut's community in utilizing the village's creative economic potential while preserving its local wisdom, as well as supporting the growth of the Tanjung Lanjut Village-Owned Enterprise in expanding the existing businesses through creative economy approaches based on local wisdom.

Copyrights © 2023






Journal Info

Abbrev

JPM

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Studium: Jurnal Pengabdian Kepada Masyarakat (JPM) yang diterbitkan oleh WIDA Publishing adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. JPM menerima ...