<![CDATA[A reasonably strong competitive atmosphere can now be felt among service provider
of telecommunication industry, especially GSM mobile phones. Therefore, it is no
doubt crucial for service provider of cell phone to possess profound understanding
on why one client stay with one provider or leave them to move to another.
The purposes of this research are to know whether there are any positive effects
of push and pull factors to the clientsâ intention to migrate; and the negative effects of
mooring factors to peopleâs attitude to do so. Furthermore, this research also discusses
whether there are any negative effects of mooring factors to the relationship between
push effects and clientsâ intention to migrate. Likewise the drawbacks of mooring
effects related to the pull effects and clientsâ intention to migrate.
This research is conducted among 230 economic students of Economic Faculty
of University of Indonesia who have used GSM cell phone providers for at least six
months.
Most of the result obtained from this research supported the idea that there is a
negative effect of mooring factors to the intentions to migrate. On the other hand, the
data does not approve that there is a positive effect of push and pull factors to clientâs
intention to migrate. Neither, in addition, do they support the notion that there is
a negative effect of mooring effects towards relationship between pull effects and
peopleâs intention to migrate. Later it is found that no significant negative effect of
mooring effects towards relationship between pull effects and intention to migrate is
found.
Keywords: switching intentions, push effects, pull effects, mooring effects]]>
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