Ethics and Law Journal: Business and Notary
Vol. 1 No. 2 (2023)

Pengaruh Green Product dan Service Quality Terhadap Purchase Decision pada Fore Coffee di Jakarta Pusat

Elizabeth Kateryn Sihombing (Fakultas Bisnis dan Pendidikan, Universitas Media Nusantara Citra, Indonesia)
Rudy P. Tobing (Fakultas Bisnis dan Pendidikan, Universitas Media Nusantara Citra, Indonesia)

Article Info

Publish Date
30 Aug 2023

Abstract

Penelitian ini bertujuan untuk menguji pengaruh green product dan service quality terhadap purchase decision pada Fore Coffee di Jakarta Pusat. Sampel dalam penelitian ini adalah 100 pelanggan Fore Coffee. Data dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa green product dan service quality berpengaruh positif terhadap purchase decision. Hal ini berarti bahwa semakin baik green product dan service quality yang ditawarkan oleh Fore Coffee, maka semakin besar kemungkinan pelanggan untuk melakukan pembelian.

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Journal Info
Ethics and Law Journal: Business and Notary
Website

Abbrev

eljbn

Publisher

CV. Lenggogeni Data Publishing

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Ethics and Law Journal: Business and Notary (ELJBN) is a scholarly publication dedicated to exploring the intersection of ethics, law, business, and notarial practices. Our journal aims to provide a platform for researchers, academics, legal professionals, and practitioners to contribute to the ...