Klabat Journal of Management
Vol 4 No 2 (2023): Klabat Journal of Management

THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD

Rahmawati Ulfah (Universitas Global Jakarta)

Article Info

Publish Date
29 Sep 2023

Abstract

This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period. Keywords: E-Commerce, Earning, MSMES, Pandemic

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Journal Info
Klabat Journal of Management
Website

Abbrev

kjm

Publisher

Universitas Klabat

Subject

Economics, Econometrics & Finance Social Sciences

Description

Klabat Journal of Management (KJM) offers a wide-ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers an emphasis on universal proficiency in the vital methods, techniques, and areas of research; presents an opportunity for its readers ...