Pengaruh Kualitas Produk dan Social Media Marketing Instagram terhadap Keputusan Pembelian Buket pada Barung Bouquet Kecamatan Tallunglipu Kabupaten Toraja Utara

Ira Utami Ramba’ (Universitas Kristen Indonesia Toraja)
Althon K. Pongtuluran (Universitas Kristen Indonesia Toraja)
Chrismesi Pagiu (Universitas Kristen Indonesia Toraja)

Jurnal bintang manajemen
Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen

The purpose of this study was to determine whether product quality and social media marketing instagram affect bouquet purchasing decisions at Barung Bouquet. The data collection procedures of this study are: Questionnaires and documentation. The data analysis technique is quantitative with multiple linear regression tests. The partial test results (T test) show that the variables of purchasing decisions and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet. Meanwhile, the results of simultaneous testing (F test) show that the variables of product quality and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet.