<![CDATA[The aim of this research is to analyze the determinants of equity financing by MSMEs. The type of research used in the research uses quantitative methods. The sample for this research is MSMEs in SoloRaya. The sampling technique uses purposive sampling technique. The sample for this research consisted of 150 respondents. The data collection method used in this research is by giving questionnaires to respondents. The questionnaire was created using a Likert scale format with the scale often used in preparing questionnaires being the interval scale. The data analysis technique in this research uses Partial Least Square (PLS) with the help of SMARTPLS Software. The research results show that attitude has a positive and significant effect on equity financing intentions. Subjective Norms have a positive and significant effect on equity financing intentions. Behavioral control has a positive and significant effect on equity financing intentions. ]]>
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