ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING
Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023

DETERMINANT OF INVESTMENT DECISIONS: EVIDENCE FROM GEN Z IN INDONESIA

Saputra, Upayana Wiguna Eka (Unknown)
Elfarosa, Ketut Vini (Unknown)



Article Info

Publish Date
01 Sep 2023

Abstract

This study is aimed to determine the effect of stock influencers and consumer trust on investment decisions through perceived risk as moderating. The research in this study was a quantitative research used a non-probability sampling technique, by applying the quota sampling method to take a sample of 100 respondents. The data analysis technique in this study used Partial Least Square (PLS). PLS is a Structural Equation Model (SEM) equation model using an approach based on variance or component-based structural equation modeling. The results of this study are: (1) Stock influencers have a positive and significant effect on consumer trust. (2) Consumer trust has a positive and significant effect on investment decisions. (3) Consumer trust has a positive and significant effect on investment decisions. (4) Consumer trust has a positive and significant effect on investment decisions by moderating perceived risk. This shows that perceived risk can moderate the effect that the better or the worse a person's consumer trust will be, will affect one's investment decisions with perceived risk as moderating. Based on this description, further researchers can use qualitative approaches such as interviews to provide a stronger understanding of the factors that can influence investment decisions. Likewise for students, it is hoped that they can increase literacy regarding perceived risk so that they make decisions to invest more accurately.

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Journal Info

Abbrev

analisis

Publisher

Subject

Economics, Econometrics & Finance

Description

SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS AND ACCOUNTING with the registered number print ISSN 1907-5189; online ISSN 2722-6328, is an open access, peer-reviewed journal whose goal is to publish original research papers on current issues in general economics, management, accounting, ...