Media Bina Ilmiah
Vol. 18 No. 2: September 2023

EXPRESSING FEELINGS THROUGH VISUAL WORKS: HUMILIATION, PRIDE AND CELEBRATION OF FOOTBALL FANS

Muhammad Robby Farhan (Communication Department, Master of Strategic Marketing Communication—BINUS Graduate Program, Binus University)
Indita Aprilia (Communication Department, Master of Strategic Marketing Communication, Binus University, Jakarta, Indonesia 11480)
Virienia Virienia (Communication Department, Master of Strategic Marketing Communication, Binus University, Jakarta, Indonesia 11480)



Article Info

Publish Date
30 Sep 2023

Abstract

Fans are an inseparable part of football. The presence of a fan is very important for a team during a match or not, even the presence of a fan can be felt even though they are not present directly during the match. Like physical clashes at live events, visual meme clashes also often occur on social media. All forms of emotional expression such as insults, pride, and celebrations are presented on social media. These various visual memes will be analyzed through semiotic analysis. By using Pierce's theory of semiotics, visual memes can be interpreted by the signs that exist in the visual meme itself. Through this theory, visual meme works become easier to interpret as an expression of the creator's feelings for something or a group of people. If interpreted correctly, visual meme works will have a positive impact and vice versa. With this visual meme creation among fans of European football clubs in Indonesia, it is hoped that there will be no more commotion between fans of European football clubs in Indonesia, who were previously known to be vocal, and even some unscrupulous fans who have anarchic nature.

Copyrights © 2023






Journal Info

Abbrev

MBI

Publisher

Subject

Humanities Social Sciences Other

Description

Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang ...