Jurnal Ekonomi dan Kewirausahaan
Vol 15, No 3 (2015): Ekonomi dan Kewirausahaan

FAKTOR-FAKTOR YANG MEMPENGARUHI PENGHASILAN USAHA SALON DI KOTA SOLO

-, Suwarto (Unknown)



Article Info

Publish Date
13 Jan 2016

Abstract

This study aims to analyze (1) Effect of products on the income of salon business in the city of Solo, (2) The effect of price on the income of salon business in the city of Solo, (3) Effect of promotions on the income of salon business in the city of Solo. This study is a sample research with 35 respondents of salon entrepreneur in the city of Solo, using proporsional sample random sampling. To test the hypothesis, researcher used linear multiple regression analysis, data processing using SPSS. The results of this study point to the fact (1) Product services significantly influence the salon business income in the city of Solo, indicated by p value of 0.02, so the hypothesis 1 is proved. (2) Price significant effect on the income of salon business in the city of Solo, indicated by p value of 0.024, so the hypothesis 2 is proved. (3) Promotion of a significant effect on operating income in the city of Solo salon indicated by p value of 0.030, so the hypothesis 3 is proved.Keywords: income, service, products, price, promote

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and ...