International Journal of Humanities Education and Social Sciences
Vol 3 No 1 (2023): IJHESS AUGUST 2023

Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort

Hilda Kosasih (Institut Komunikasi dan Bisnis LSPR, Indonesia)
Gabriela Felicita Putri Kurniadi (Institut Komunikasi dan Bisnis LSPR, Indonesia)
Flavia Maharani Yunazar (Institut Komunikasi dan Bisnis LSPR, Indonesia)

Article Info

Publish Date
09 Aug 2023

Abstract

This study aims to analyze the digital marketing activation in the hotel industry in Bali as their adaptation to consumer behavior post-COVID-19 pandemic. This study was conducted by qualitative descriptive with a study case approach to know the digital marketing adaptation applied by Anantara Seminyak Bali Resort in dealing with digital consumers. Through this study, the researchers found that Anantara Seminyak Bali Resort has adapted digital marketing to the stages of digital consumer behavior after the COVID-19 pandemic.

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Journal Info
International Journal of Humanities Education and Social Sciences
Website

Abbrev

ijhess

Publisher

CV. AFDIFAL MAJU BERKAH

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal Of Humanities Education and Social Sciences (IJHESS) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields Culture of Education and Social Science Research . Original ...