Harry Potter: Konsumsi dan Pemujaan Komoditas Dunia Sihir (Kajian Media dalam Perspektif Marxis)

Malau, Ruth

Jurnal The Messenger
Vol. 5 No. 2 (2013): July-December

Harry Potter, the book and film series are form of celebration of the magic world commodities. Media then took place as an amplifier that bringing the magic worlds as a part embodied in our real world. Magic commodity consumption turns out with a magically success. Youth in different parts of world named themself as the generation of Harry Potter. The existance of Harry Potter has become a fetishism consumption, but activated so many Marxism critique about inequality and materialism, while consuming and celebrating the cultural industry of Harry Potter.