JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis

Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu

Dini Kartika (Unknown)
Komariah, Kokom (Unknown)
Z, Faizal Mulia (Unknown)

Article Info

Publish Date
11 Oct 2023

Abstract

R Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe. Design/Methode/Approach: Quantitative method with survey research model Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application. Research limitation: Variable selection only uses two independent variables: perceived quality and value.

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...