PENGARUH HARGA, KUALITAS LAYANAN JARINGAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIME NEW INDOSAT (Studi Kasus Pengguna Kartu Indosat di Galeri Kantor Pusat PT Indosat Ooredoo Hutchison)

Arga Pradana (Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa)
Supartono Supartono (Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa)
Kurbandi Satpatmantya BR (Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa)

Riset Manajemen dan Akuntansi
Vol 14, No 2 (2023): Volume 14 Nomor 2 November 2023

This study aims to determine the effect of price, network service quality, and promotion on purchasing decisions of Indosat's flagship new product (a case study on Indosat card users at PT Indosat Ooredoo Hutchison's head office gallery), either partially or simultaneously. The data used in this research is primary data. The population in this study are Indosat card users who use the Prime New service at the Gallery Head Office of PT Indosat Hutchison. The total population is 4,800. The sample used in this study amounted to 369 respondents, with the sample selection method using purposive sampling method. The results of this study indicate that the variables of price, network service quality, and promotion have an effect on purchasing decisions