Jurnal Indonesia Sosial Teknologi
Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi

In Store Display, Product Quality, And Price Discounts On Impulse Buying Decisions At Indah Bordir Sidoarjo Store

Rizki Dwi Rahmania (Universitas Muhammadiyah Sidoarjo, Indonesia)
Lilik Indayani (Universitas Muhammadiyah Sidoarjo, Indonesia)
Oetarjo Oetarjo (Universitas Muhammadiyah Sidoarjo, Indonesia)

Article Info

Publish Date
25 Oct 2023

Abstract

This study aims to identify and prove the effect of in-store displays, product quality and price discounts on impulse buying decisions at the Indah Embroidery store in Sidoarjo. The research was conducted using a quantitative approach, with a sample of 100 respondents, namely consumers at the Indah Embroidery shop who live in Sidoarjo with ages 18-45 years. Data collection was carried out using a questionnaire and analyzed with multiple linear regression analysis using the SPSS program. The results showed that in-store displays, product quality and price discounts proved to have a significant effect on impulsive buying at the Indah Embroidery shop in Sidoarjo.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...