Jurnal Master Pariwisata (JUMPA)
Volume 10, Nomor 01, Juli 2023

BALI DI TENGAH PANDEMI COVID-19: STUDI KUALITATIF TERHADAP PELAKU PARIWISATA DI WILAYAH KUTA, BALI

Rindo Bagus Sanjaya (Program Studi Destinasi Pariwisata, Universitas Kristen Satya Wacana)



Article Info

Publish Date
30 Jul 2023

Abstract

Kuta is a region located in Badung Regency, which has the highest number of workers in the tourism industry in Bali. Despite this, the Covid-19 pandemic has had a significant economic impact on both workers and tourism operators in Kuta. This is evidenced by reduced working hours, layoffs, closures of tourism-related businesses, and slowdown in the economy in Kuta. The objective of this study is to explore how tourism industry players in Kuta have conducted their activities before, during, and after the pandemic. The study adopts a qualitative research methodology, utilizing in-depth interviews with tourism actors and workers in Kuta from various backgrounds, such as hotel owners, surfing instructors, hotel staff, guest house and laundry owners, travel agents and tour guides, online motorcycle drivers, motorbike rental owners, and souvenir traders. The findings of the study reveal that every business actor and worker in the tourism sector has their own approach to cope with the Covid-19 pandemic. Keywords: tourism resilience, covid-19 pandemic, tourism workers, Kuta Bali.

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Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...