Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Vol. 2 No. 3 (2023): August 2023

Disruption Model of Mixue’s Marketing Business

Daniel Susilo (Universitas Multimedia Nusantara)
Harliantara (Universitas dr Soetomo)



Article Info

Publish Date
30 Aug 2023

Abstract

Mixue's Ice Cream and Tea became famous in Indonesia through the spread of their branches. They’re predicted to surpass McDonald’s in a few years. Their fast growth drives the reaction that they’re Ruko Kosong hunters, or the hunters of empty shop buildings. With its quick spread, Mixue becomes an important name to be analyzed with SWOT analysis, which would detail how Mixue stands on its own. The name immortality or collective branches has two different sides ever since the existence of Mixue. Mixue is a method whose name in a franchise doesn’t matter.

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Journal Info

Abbrev

ministal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow ...