Jurnal Bisnis dan Kewirausahaan
Vol. 6 No. 1 (2017): Jurnal Bisnis dan Kewirausahaan

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI CLARION HOTEL & CONVENTION MAKASSAR

Nuraini Nuraini (STIE Wira Bhakti Makassar)



Article Info

Publish Date
31 Jan 2017

Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 2) promotion of partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar. And variable price policy is the variable most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar.

Copyrights © 2017






Journal Info

Abbrev

jbk

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Kewirausahaan adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia. Jurnal BISNIS dan KEWIRAUSAHAAN memuat artikel dalam bidang bisnis dan kewirausahaan (yang meliputi pendidikan, pengembangan teknologi, ...