Jurnal Bisnis dan Kewirausahaan
Vol. 5 No. 4 (2016): Jurnal Bisnis dan Kewirausahaan

ANALISIS KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KOTA MAKASSAR

Syamsul Alam (STIE Nobel Indonesia)



Article Info

Publish Date
31 Oct 2016

Abstract

Access information is positive and significant effect on the Performance of Micro, Small and Medium Enterprises. It can be seen from the value t count > t table (3.240 > 2.020) and a significant value < significance level (α) 0.05 ( 0.002 < 0.05). Marketing communications positive and significant effect on the Performance of Micro, Small and Medium Enterprises. It can be seen from the value t count > t table (5.632 > 2.020) and a significant value < significance level (α) 0.05 ( 0.000 < 0.05) . Access to Information and marketing communications simultaneously positive and significant impact on the performance of Micro, Small and Medium Enterprises. It can be seen from the value of F count> F table ( 34.254 > 3.226 ) and a significant value < significance level (α) 0.05 (0.000 < 0.05) .

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Journal Info

Abbrev

jbk

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Kewirausahaan adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia. Jurnal BISNIS dan KEWIRAUSAHAAN memuat artikel dalam bidang bisnis dan kewirausahaan (yang meliputi pendidikan, pengembangan teknologi, ...