ANALISIS PERBANDINGAN KEPUTUSAN PEMBELIAN COMPLEX BUYING BEHAVIOUR PADA KONSUMEN PERUMAHAN SARI RESIDENCE

Nusun Ulina
Jushermi '
Sjahruddin '

Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Vol 2, No 1 (2015): Wisuda Februari 2015

This research was held at PT. Hutama Property Pekanbaru to find out the comparison of customer purchasing decision toward location, price, design, quality, and facility. the population on this research was customer's Sari Residence and Wijaya Kusuma in Pekanbaru that bought the unit.Keywords: location, price, design, quality, facility.