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مجلد 5 عدد 2 (2022): I-Con Media

STRATEGI PEMASARAN IKAN NILA HASIL BUDIDAYA KERAMBA JARING APUNG PADA KELOMPOK POKDAKAN PEMUDA KBR TENGGARONG

Gunawan, Andri (Unknown)
Wijayanti, Silvana Kardinar (Unknown)
Fahleti, Widya Hana (Unknown)

Article Info

Publish Date
01 Aug 2022

Abstract

This study aims to find out what marketing strategies are effective for increasing sales of tilapia from floating net cage cultivation in the KBR Youth Pokdakan Group through SWOT analysis. This study uses a qualitative research type. Primary data was collected through interviews with several stakeholders of the KBR Youth Pokdakan Group, namely Mr. Susanto (Chairman of the KBR Youth Pokdakan Group), Mr. Subli (Secretary of the KBR Youth Pokdakan Group), Mr. Doni (Marketing Section of the KBR Youth Pokdakan Group). In addition to the interview method, the author also uses the observation method to deepen the data obtained. Secondary data was obtained through a literature study from the KBR Youth Pokdakan Group and the author's documentation. The data that has been collected is then analyzed using the SWOT method.

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Journal Info
I-Con Media
Website

Abbrev

ICM

Publisher

Sekolah Tinggi Ilmu Ekonomi Tenggarong

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

I-Con Media Jurnal Ekonomi Manajemen dan Bisnis adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. I-Con Media menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen ...