Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Harga dan Promosi Digital terhadap Keputusan Pembelian Kredit Pemilikan Rumah (KPR) di Bank BJB Cabang Soreang

Zabila, Ajenk Putri (Unknown)
Perwito, Perwito (Unknown)

Article Info

Publish Date
04 Jul 2023

Abstract

This study aims to determine the effect of price and digital promotion carried out by the Soreang Branch of Bank BJB using a quantitative method with a descriptive approach. The method was chosen to describe what was observed in accordance with relevant facts and existing problems. The number of samples is 132 respondents and the population is 195. The results of this study are that digital prices and promotions can increase purchasing decisions for housing loans (KPR) at Bank BJB Soreang Branch. Keywords: price, digital promotion, purchase decision

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...