Analysis Of Marketing Strategy Success In PT. Indofood

Suhairi (Management Study Program Faculty of Economics and Islamic Business North Sumatra State Islamic University)
Mutia Sari (Management Study Program Faculty of Economics and Islamic Business North Sumatra State Islamic University)
Layla Nurul Sakinah (Management Study Program Faculty of Economics and Islamic Business North Sumatra State Islamic University)
Raudah Azahra Manurung (Management Study Program Faculty of Economics and Islamic Business North Sumatra State Islamic University)

International Journal of Economic Research and Financial Accounting
Vol 1 No 2 (2023): IJERFA - January 2023

The success of a company also certainly lies in the distribution or marketing of the products produced. Marketing management plays an active role in analyzing the strategies to be used. To achieve efficient and effective organizational goals, marketing management is an effort that involves planning, executing (which includes organizing, directing, and coordinating) and supervising or organizing marketing operations within an organization. This study aims to analyze whether the strategies undertaken by PT. INDOFOOD has successfully or not penetrated the global market. The method used in this study is qualitative, namely through literature or literature review, namely research sourced from books, scientific journals, newspapers, and others. The results showed that PT. INDOFOOD has successfully conducted marketing, both marketing to local and global markets. This is evidenced by the expansion of factories abroad and the company's revenue is increasing every year.