Kiwari
Vol. 2 No. 1 (2023): Kiwari

Teknik Komunikasi Aplikasi Buddyku Memanfaatkan Platform Media Sosial Instagram untuk Menampilkan Materi Berita

Benjamin Nicolas Sinaga (Universitas Tarumanagara)
Farid Rusdi (Universitas Tarumanagara)



Article Info

Publish Date
01 Mar 2023

Abstract

The importance of strategic communication in promoting new innovative apps like BuddyKu is a common topic in social media and marketing strategies. BuddyKu is an app that allows content creators to post content on any topic on their platform. Once the page/user profile is created, the user can comment on articles and post videos, posters, articles and photos. This app is made for young creators to improve their content creation skills to be posted publicly, but BuddyKu promotes it on Instagram. The page has reached 15,000 plus followers and is also a verified account on Instagram. This makes BuddyKu known to the public by posting reels (short videos), articles and posters. The importance of strategic communication in promoting new innovative apps like BuddyKu is a common topic in social media and marketing strategies. BuddyKu is an app that allows content creators to post content on any topic on their platform. Once the page/user profile is created, the user can comment on articles and post videos, posters, articles and photos. This app is made for young creators to improve their content creation skills to be posted publicly, but BuddyKu promotes it on Instagram. The page has reached 15,000 plus followers and is also a verified account on Instagram. This makes BuddyKu known to the public by posting reels (short videos), articles and posters.

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Journal Info

Abbrev

Kiwari

Publisher

Subject

Humanities Social Sciences

Description

Kiwari (EISSN: 2827-8763) merupakan jurnal hasil karya tulis dari mahasiswa Fakultas Ilmu Komunikasi Universitas Tarumanagara. Jurnal ini menjadi forum publikasi bagi hasil karya mahasiswa. Artikel yang diterbitkan masih jauh dari sempurna dan terbuka untuk saran serta kritik yang membangun. Kiwari ...