Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA)
Vol 1 No 1 (2021): Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA)

STRATEGI PRODUKSI DAN PEMASARAN PT. SRIWIJAYA ALAM SEGAR DIPALEMBANG

Memi Martalia (Mahasiswa Prodi Ekonomi Syariah STEBIS IGM Palembang)
Chandra Satria (Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang)



Article Info

Publish Date
15 Mar 2021

Abstract

Sriwijaya Alam Segar has a very close relationship with the world of marketing. This is one of the goals of the company that has received special attention, where the company feels it has a moral responsibility to participate in the problem of increasing people's appetite and buying interest. Thus, the company must be able to produce products in the form of quality food. This can be seen from its existence. the quality control department in charge of supervising the quality of the products that are sold and bought in the form of instant noodles, PT.Sriwijaya Alam Segar. PT.Sriwijaya Alam Segar still has irregularities, namely in the form of damaged and failed products. If the number of damaged products continues to increase, it can have an impact on increasing the cost of goods manufactured per unit of goods. This will have a negative impact on the level of competition in the business world.

Copyrights © 2021






Journal Info

Abbrev

jimesha

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) is a student research journal managed by the the Program Studi Ekonomi Syariah in Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang. This journal publication aims to disseminate conceptual thoughts or ideas and research ...