Kajian Bahasa dalam Konteks Influencer Marketing: Pengaruh Pemakaian Bahasa dalam Pemasaran Akun Selebgram @Fadiljaidi

Ayu Azzahra, Annisya
Azzam Izzuddin
Rana Hanifah, Jihan
Abdirakha Ilham, Muhammad
Br Tarigan, Yola Tarisa
Eni Nurhayati

Economic Reviews Journal
Vol. 3 No. 1 (2024): Economic Reviews Journal

In a continually evolving digital landscape, influencers play a pivotal role in shaping consumer behaviors. This research focuses on analyzing the language strategies employed by influencers in their marketing content. From the use of creative language styles to tailored keyword usage, this study highlights how language serves as a primary tool in capturing attention, building brand identities, and influencing audience mindsets. Apart from considering the language strategies utilized by influencers, this study also delves into the impact of language usage on their followers. This analysis sparks a discussion on how audiences perceive various types of language used in influencer marketing content. The influence of language on the perception of promoted products or services and purchasing decisions takes center stage in this research.