Cross-Border Journal of Business Management
Vol. 1 No. 2 (2021): Cross-Border Journal of Business Management

THE ROLE OF ELECTRONIC WORD OF MOUTH ON ONLINE SHOPPING INTENTION IN E-COMMERCE

Audina Farah Assifah (Universitas Islam Indonesia)
Sumadi Sumadi (Universitas Islam Indonesia)

Article Info

Publish Date
16 Oct 2021

Abstract

During Covid-19, consumers are more likely to shop online to avoid physical contact. Consumers are even getting used to shopping for basic needs online. Social distancing policies have encouraged the business sector to better leverage digital potential. This study aims to analyze the effect of electronic word of mouth (E-wom) on purchase intentions through e-commerce. Questionnaires were distributed to respondents online, and 205 samples were collected for analysis. The data were then analyzed using Exploratory Factor Analysis using SPSS and Structural Equation Modelling (SEM) using AMOS. The results of the study found that Ewom had a positive effect on online purchase intentions through e-commerce.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Cross-Border Journal of Business Management
Website

Abbrev

cbjbm

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal ...