Journal of Accounting Inaba
Vol. 1 No. 1 (2022): Volume 1 Number 1, June 2022

THE INFLUENCE OF ONLINE, FINANCIAL MANAGEMENT, AND APPLICATION TOWARDS SALES EFFECTIVENESS: CASE STUDY ON MSMES IN BANDUNG CITY

Arismutia, Salza Adzri (Unknown)
Merliana, Vina (Unknown)

Article Info

Publish Date
30 Jun 2022

Abstract

This study aims to analyze the effect of online financial management applications on sales of MSMEs (Micro, Small, and Medium Enterprises) in Bandung. The sample in this study used 80 MSMEs with various types of businesses including those engaged in fashion, culinary, services, and trade. This research method is quantitative with a descriptive verification approach. Data processing using SPSS application version 25 with multiple linear regression testing. The results showed that the variables had an effect on sales effectiveness. Partially, application variables have no effect on sales effectiveness, while financial management variables and online variables affect the effectiveness of MSMEs sales in Bandung City.

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Journal Info
Journal of Accounting Inaba
Website

Abbrev

jai

Publisher

Universitas Indonesia Membangun

Subject

Economics, Econometrics & Finance

Description

Journal of accounting Inaba (JAI) comprises various topics of Accounting, all of those areas include; Financial Accounting and Auditing Management and Cost Accounting Taxation Accounting Information System and Information Technology Sharia Accounting Public Sector and Government Accounting ...