ProBisnis : Jurnal Manajemen
Vol. 14 No. 6 (2023): December: Management Science

The Influence of Brand Image and Financial Technology on Customer Loyalty

Ependi, Ependi (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This research aims to determine the influence of Financial Technology's brand image on PT Kredit Pintar's customer loyalty. The method used in this research is a descriptive analysis method with a quantitative approach. The sample used in this research was 62 respondents using a questionnaire. The collected data was processed using multiple linear regression with SPSS 26.00. The research results show that Brand Image has a significant effect, Financial Technology has a significant effect on customer loyalty, and brand image and financial technology have a simultaneous effect on customer loyalty. This research concludes that there is a positive and significant influence on customer loyalty between brand image and financial technology. Suggestions for future researchers are that the research covers a broader scope, such as adding other variables.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...